WE ARE AN UMBRELLA THAT UNFOLDS WITH CREATIVE IDEAS
WE HELP BUILD STRONGER BRANDS.
At “Unfold the Umbrella” we match brands with
international “cross-disciplinary” talents and together we create:
Memorable brand stories
Building innovating content experiences
Define brand & communication strategies
produce Intelligent Retail
Founder / Creative Director / Designer
Has worked for Steve Jobs for 3 years on Apple and Pixar / Has worked for 6 years at Wieden & Kennedy
on the Nike account / Has lived 8 years in California / 3 years in Boston / 3 years Germany / 6 years in
Amsterdam but is born and raised in Denmark. Current base is Copenhagen.
"Unexpected is always the best strategy."
Has 20 years of experience in making brands relevant. Writing good briefs is a craft that needs to
be mastered in order to get a rewarding result. Born and raised in Germany but has lived all over the
world current base in Copenhagen.
"Brands don't need customers they need fans"
Trend Curator / Media Channel architect / Insight developer / Operations
Has worked as both a statistician and a creative, sees the world as patterns. Has started and grown
content channels for more than 15 years.
"It is more important to ask WHY NOT instead of WHY"
WHAT WE DO
WE have a passion for inspiring work.
WE believe in memorable communication.
WE accelerate brands who believe in creating innovative experiences.
WE create unique customer journeys that tells the brand story.
UNFOLDING THE UMBRELLA
WE do our research.
WE find the unique values within the brand / product.
WE break it down to the core.
WE transform the core into a big idea.
WE inspire and create a desire in product and brand.