WE ARE AN UMBRELLA THAT UNFOLDS WITH CREATIVE IDEAS
WE HELP BUILD STRONGER BRANDS.
At “Unfold the Umbrella” we match brands with
international “cross-disciplinary” talents and together we create:
Memorable brand stories
Building innovating content experiences
Define brand & communication strategies
produce Intelligent Retail
Merete Busk, Creative Director
Danish, lived in San Franciso, Boston, Treviso, Amsterdam, Frankfurt, Copenhagen
has worked for Steve Jobs with Apple and Pixar for 3 years,
was Art Director at Wieden & Kennedy for 6 years on Nike,
Concept designed the Levi’s interactive store and Hotel Cort,
recently done projects for Benetton, Samsung, Google, PUMA...
Michael Lee, Strategic & Creative Consultant
American, lived in LA. Chicago, Seattle, Mallorca, Copenhagen
Has founded and partnered in several creative and strategic agencies,
now spends his time doing strategy and creative for global blue chip clients like IKEA,
Samsung, Saxo Bank, PUMA...
Kathrine Espersen, Retail Expert
Danish, lived in London, Copenhagen
has worked for Estée Lauder Companies in the Nordic and in London as
merchandising/ store design manager and marketing manager...
Julien Ringdahl, Director / Cinematographer
French, lived in NYC, Paris, Tokyo, Miami, Copenhagen
has danced in the Royal Danish Ballet, Julien has a passion for movement and storytelling
and has produced full length documentary films and branded content films...
Hendrik Zimmer, Brand & Strategy Architect
German, lived in Düsseldorf, New York, Amsterdam, Frankfurt , Copenhagen
has worked as head of advertising and retail for Ikea Germany and Head of trade marketing for PUMA
Germany. has worked 6 years at Wieden Kennedy in Amsterdam on Nike and Audi...
WHAT WE DO
WE have a passion for inspiring work.
WE believe in memorable communication.
WE accelerate brands who believe in creating innovative experiences.
WE create customer journeys that are as unique as the products and the brand.
UNFOLDING THE UMBRELLA
WE do our research.
WE find the unique values within the brand / product.
WE break it down to the core.
WE transform the core into a big idea.
WE inspire and create a desire in product and brand.