NOVOZYMES ONE HEALTH
CHALLENGE
Create a brand concept for the Novozymes human health venture
SOLUTION
Let’s change the mindset from: “You only have one life, make the most of it ” to:
“You only have one health, take control of it”. We created a brand concept that is an open invitation to follow the One-in-a-trillion journey to find the good bacterias, prove and produce supplements that will change modern human health for the better.
BRAND CONCEPT
One-in-a-trillion
CREATED
Brand name: OneHealth, brand Vision: One-in-a-trillion, brand films, CVI, Culture Playbook, Trade booths, Sales presentations. Co creation with UFUSE
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NZOH INGREDIENTS
CHALLENGE
Create a separate concept for our B2B Ingredient brand
SOLUTION
The ingredients are golden standard and from nature. therefore we embraced gold and green. We took the well known format of ingredient facts label as our key graphical element. But instead of just talking about ingredients in the labels we created an inspiring tone of voice which talks about benefits, lifestyle and the natural individual ingredient and spore formers.
BRAND CONCEPT
Good for more than you think possible
CREATED
Visual concept, guideline, trade booth installation. Co-creation with UFUSE
